Colorful laptop bags by Rainebrooke
~ your
escape from the boring black carrier ~
Rainebrooke was started after my wife came home from a business trip
and mentioned to me how she was tired of having such a bulky, boring
laptop carrier. She complained about how difficult it is to get through
airport security having to remove her laptop then repack it into her
bulky laptop bag. Not only was it cumbersome in security and larger than
it needed to be, but she expressed a concern that almost all laptop bags
available came in black. Why don't companies recognize that women want
more stylish, colorful laptop bags similar to the variety of offerings
available in handbags? At the time, colorful bags were not readily
available on the market. After searching, she found that the few that
were available were too expensive.
The next day while I was sitting at the table watching my two
daughters color with crayons, I thought about what my wife said. I
glanced over at the box of crayons on the table and thought to myself,
why not offer laptop bags in a wide variety of colors like the many
colors in a box of crayons? At that point, I decided to start a company
that offers laptop bags in a wide variety of colors and price them so
they are affordable enough for just about anyone.
Since my daughters' coloring (and my wife's idea) provided the
inspiration for the new business, I decided it was only appropriate to
name the company after them. So my daughters' middle names "Raine"
and "Brooke" launched the start of Rainebrooke.
I spent the next several months asking both women and men, what type
of colors, styles and features that they would like to see in a laptop
bag. After reviewing all the feedback gathered, I decided on the first
style and color set. Rainebrooke's first product line, called the "Slim
Line," went on sale October 2005.
After numerous sales, I complied all the feedback received on the
first style of bag and realized that the best way to develop any product
is to let the users design the bag. So I decided from that point on that
future Rainebrooke laptop bags would be designed based on the styles,
features, and colors requested by the everyday users of laptop bags.
I am very grateful to our customers for making Rainebrooke a success
and I welcome your feedback on styles, features, and colors. Who knows,
you could be the key to designing our next product line! We'd like for
you to be a part of building the perfect laptop carrier for you and
others who want to "...escape from the black and boring laptop carrier."

Raine & Brooke
The beautiful faces behind
the Rainebrooke name.
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